All our projects start with research based on our belief that a successful strategy needs to be grounded in facts and compelling insights. BrandKraft analyzes and synthesizes market, consumer, shopper, customer, competitor, company and brand data to understand where the brand and business stands today and why.
Yet others demand a purposeful and directive positioning for the brand that will galvanize the organisation and guide all brand activities. After going wide and expanding our view in the research phase, in this phase we go tight and focus on the most promising springboard for the success of the business.
Many clients tell us that one of the biggest pain points is how to translate the strategy to an executional level throughout the business and to get buy-in from important stakeholders. BrandKraft runs hands-on and result oriented workshops or training or develops brand identity and marketing collateral.
To deliver the best outcome of a project you not only want to work with a good team, but with ‘A team’. At BrandKraft we put this into practice by tapping into our network of senior subject matter experts who are professional, experienced and a joy to work with.
Our flexible setup allows us to be nimble and agile and fit out each project with exactly the resources required. Each project is tailor made for the clients' needs in terms of depth, breadth and time.
With BrandKraft you get both: the experience of a professional business veteran coupled with the excitement and passion for your brand, category and business. The seniors you meet are the ones delivering your project.
We take the NDAs that we sign with clients seriously, so we are not able to divulge details of our past clients or brands.
So we took to describing some of our past projects in general terms to give you a flavour of our scope and work.
If you like to understand more, please get in touch.
